From the toy description:
This is the live-action shooting game that challenges hunters of the undead to down a flying vampire bat with a harmless infrared blaster. A 10-second charge on the barrel of the blaster animates the bat with sinister energy for a 30-second flight. The bat's 6" long mylar wings flap up and down nearly 500 times per minute, and it can be set to fly in an erratic left or right-turning circle or a level, straight line. Sharp-eyed vampire hunters take aim with the infrared blaster -- the first two hits merely stun the fell creature, momentarily interrupting its flapping; the third hit downs it for good. The single-shot blaster has a 20' range and makes a loading sound with each pump.
I implore you: think of the children, do the right thing, kill vampires. Remember it is NEVER safe to handle a vampire...no matter how handsome he may be.
Here's where you can get the live-action vampire bat hunt toy.