Saturday, August 24, 2013

Automata hit the big time: Coke uses automata for new commercial

Coke uses automata for new commercial

Check out this commercial for Coca-Cola. The idea is to show a time-travelling trip back through one happy man's life that cycles around to another generation. According to the video description, the concept was "to show how movement was key to his happiest moments". Coke commissioned model-makers Anarchy to create a set of moving animatronic puppets that can run, jump and throw babies in real time. The Anarchy Special Effects team is listed as Bob Thorne, Jason Szukalski, Paula Vine, Jonathan Bickerdike, Dave Allum, James Churches, Alex Roseberry, Robin Saunders, and Joe Szukalski. Well done!

[ Thanks Alex!]

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